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Membership includes exclusive discounts on incredible wines from America's best urban vintners

SAN FRANCISCO, CA – (April 15, 2009) – The San Francisco Wine Association (SFWA) launched its Wine Club today, offering wine enthusiasts guaranteed access and discounts on locally-made fine wines. Already recognized as California's newest premier wine organization, the SFWA is a consortium of 18 boutique, family-owned wineries that produce small quantities of handcrafted, premium wines in San Francisco.

“Wine lovers are like wanderers on an endless quest, in search of new offerings that make their taste buds dance and transform ordinary meals into spectacular events,” said John Tarabini, SFWA president. “These wine enthusiasts can realize their dreams by joining the new San Francisco Wine Association Wine Club.”

SFWA Wine Club members have guaranteed access to hard-to-find boutique wines before they are sold out. They also get the variety of the SFWA's 18 first-rate member vintners who produce their wines in San Francisco using only the finest grapes and best winemakers. Every three months Wine Club members enjoy two new bottles of some of the industry's top wines. The SFWA is truly urban winemaking at its best!

Moreover, members have the convenience of having their favorite urban boutique wines delivered directly to their home or office. There's no need to spend time placing online orders or hunting around specialty shops searching for a great SFWA wine. And with discounted pricing of 15% off, they're always assured of a fantastic deal!

Registration for the SFWA Wine Club is simple and free, and there are two convenient club options. Satisfaction is 100% guaranteed. Full information is at www.sfwineassociation.com/wineclub.

About the San Francisco Wine Association

The San Francisco Wine Association is comprised of small wineries that make first-rate wine in San Francisco. For the first time, these wineries have banded together to offer their wares more broadly. SFWA member wineries include Aver Family Vineyards, Canine Wines, Connor Brennan Cellars, Damian Rae Winery, Due Cani Cellars, Flying Wine Cellars, Guy Riedel Wines, Jazz Cellars, Joelle Wine Company, Mark Moretti Winery, Milliarium Cellars, PerryMoore Wines, Petito Wines, Pug Wine, Ricardus Corculum, Seawind Wines, Think Tank Wine Company, and Townley Wines. For more information, visit http://www.sfwineassociation.com/.