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SAN FRANCISCO, CA - (February 9, 2009) - PerryMoore Wine, a leading California boutique winery, announced today that it has joined the San Francisco Wine Association (SFWA), making it the 17^th member of the growing wine organization.  The SFWA promotes and sells first-rate, hand-crafted wines that are produced in San Francisco.

"Our wines, custom-made in San Francisco in small quantities, are a natural fit for the San Francisco Wine Association," said Ryan Perry, vice president of PerryMoore Wine.  "We are eager to help expand the market for boutique urban vintners," he added.

Rather than spend lavish sums on large chateaus, sparkling waterfalls and fancy tasting rooms, SFWA member wineries invest in the finest grapes, cutting-edge equipment, outstanding winemakers and the time needed to develop small lots of exceptional wine.  In what many consider a natural extension of the sustainability movement, these wines are produced locally by passionate vintners focused not on quantity, but quality.

"SFWA winemakers are making some of the industry's best wines," said John Tarabini, SFWA president, adding, "PerryMoore Wine is the latest first-class wine brand to join the SFWA, an organization that is quickly changing the face of modern winemaking."

SFWA member wineries secure superb fruit from some of the best-known vineyards in California, Oregon, and Washington.  They employ outstanding winemakers.  But their goal is not to turn out massive amounts of product.  Instead, SFWA members crush, barrel, blend, and bottle small quantities of premium wines in San Francisco, not far from the bridges and cable cars that made the city famous. 

About the San Francisco Wine Association

The San Francisco Wine Association is a consortium of 17 boutique, family-owned wineries that produce small lots of fine wine in San Francisco.  SFWA member wines are available at www.sfwineassociation.com, and the association often pours at events in the San Francisco Bay Area.  Bookings are now being accepted for events throughout California and in other states.  Contact John Tarabiniby email or at 415-695-0221 for more details.

SFWA member wineries include Aver Family Vineyards, Canine Wines, Connor Brennan Cellars, Damian Rae Winery, Due Cani Cellars, Flying Wine Cellars, Guy Riedel Wines, Jazz Cellars, Joelle Wine Company, Mark Moretti Winery, Milliarium Cellars,  PerryMoore Wine, Pug Wine, Ricardus Corculum, Seawind Wines, Think Tank Wine Company, and Townley Wines. For more information, visit www.sfwineassociation.com.